Empowering Data Scientists, Product Managers and Data Engineers to easily build, run and analyze A/B Tests. Witnessed a remarkable 1000% growth in experiment adoption organization-wide within 6 months of launch. This was later extended to merchants to validate business decisions based on user behavior on their stores.
Understanding the Indian mid-tier consumer for price range $200-$350, and their needs to use the power of Artificial Intelligence to enable a more meaningful smartphone experience. This project guided the principles for design iterations impacting core Samsung Apps like Call, Messaging, Gallery, Camera, Battery Usage etc.
