Re-envisioning the Landing Page Experience for Business Users
Optimizing the Landing page experience for business users (Professionals) to learn about the program benefits more effectively and enroll with confidence. The new experience led to an increase in enrollments by 15%.
Building the Experiments Platform
Designed a platform that boosted experimentation at Shopify by 1000%, enabling teams to run A/B tests more efficiently. This tool helped establish a strong culture of experimentation, driving data-informed decision-making for technical and non-technical users.
Defining the AI Experience Principles for Mid-Tier Segment
Understanding the Indian mid-tier consumer for price range $200-$350, and their needs to use the power of Artificial Intelligence to enable a more meaningful smartphone experience. This project guided the principles for design iterations impacting core Samsung Apps like Call, Messaging, Gallery, Camera, Battery Usage etc.
