Work Places:
Envisioning the Landing Page Experience for Business Users
Optimizing the landing page experience for business users ( Contractors, Interior Designers, and more) to help understand the benefits and enroll onto the program. The new design helped increase enrollments by about 11%.
Building the Experiments Platform
Designed a platform that boosted experimentation at Shopify by 1000%, enabling teams to run A/B tests more efficiently. This tool helped establish a strong culture of experimentation, driving data-informed decision-making for technical and non-technical users.
Defining The AI Experience Principles for Mid-Tier Segment
Understanding the Indian mid-tier consumer for price range $200-$350, and their needs to use the power of Artificial Intelligence to enable a more meaningful smartphone experience. This project guided the principles for design iterations impacting core Samsung Apps like Call, Messaging, Gallery, Camera, Battery Usage etc.
I excel in collaborative efforts with cross-functional partners to shape product experiences. My forte lies in gaining deep insights into intricate customer needs, enabling me to empower users to navigate products with confidence and ease.
Outside of work, I explore different art mediums seeking inspiration in street views and cityscapes.
What I Value
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I find this critical to ensure understanding the user needs, facilitate collaboration with diverse teams, incorporate feedback effectively, & maintain project timelines. Enhances overall efficiency and success in Design Projects.
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Varied perspectives have helped me uncover blind spots, consider cultural nuances and avoid any biases while ensuring feasibility and market relevance for the projects.
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Trusting the process has always paid out for me as it gives a structured framework for problem solving while fostering innovation and mitigating risks. A systematic approach leads to effective design outcomes.
